Adriano Lombardi, an award-winning Chief Creative Officer with a background in Arts and Graphic Design, began his career right after graduating from UAI University in Buenos Aires, with a Visual Communications Degree. His first agency was DDB Argentina in 2008, followed by a move to Ogilvy & Mather in 2011.

Three years later, he was hired by McCann Erickson to work with General Motors Latam. Subsequently, WPP called him back to serve as a Creative Director for Coca-Cola and Volkswagen at Geometry Buenos Aires. In 2016, Adriano was relocated to Peru, where he assumed the role of Executive Creative Director at Geometry.

Four years later, he moved again to join the team at VMLY&R Commerce as CCO in Mexico, which is now his home. Adriano has extensive experience working with multidisciplinary and multicultural teams across LATAM. He's been instrumental in leading the creative department at the Mexican office of VMLY&R Commerce, winning at Cannes Lions for two consecutive years - a first for the agency.

As the Senior Vice President and Executive Creative Director of Commerce North America at Momentum, Adriano continues to make significant contributions to the industry by applying his multicultural approach to all new work coming out of the region.